Butterfly's "Josie Maran Holiday" Looks
(Photo via Josie Maran’s Blog: Chicological)

Butterfly’s Margaux Martinez styled Josie Maran’s “Holiday” campaign shoot on Fashion’s Night Out. Margaux played with five inspiring hairstyles behind a Sephora store front window, with pedestrians looking in from the sidewalk outside. On Josie, Margaux transitioned the following looks from one to the other, which you can try when going from a day to night ensemble during the winter season. You can also pick any one of these easy, stunning looks for a holiday party or festive night out.

Butterfly Signature Blow Dry – Margaux chose a smooth blow out with lots of body as her canvas to help create the effect of beautiful, tousled waves.

Easy Elegance Updo – Go chic in minutes. Create a side part and pull front sections of hair back, away from the face for a half up/half down style. This polished look is great for the occasion when you don’t want to be too casual but also want to keep it simple.

Romantic Updo – A day to night transition from the “Easy Elegance Updo.” Start by pulling pieces from the half up/half down look and pinning them back loosely. Go for softness that is a bit disheveled with this style.

Edgy Ponytail – Start with hair that has lots of texture or volume. Pull hair back loosely with either one or two ponytails (one atop the other) – keeping fullness at the crown. This is a look that is pretty and has a touch of rocker glam.

Wind Blown Locks – Natural texture is key in making this look. Start with hair that is really full, has lots of texture, and has been worn in a pulled back or put up style. After some time, simply take down the hair, allowing it to fall without brushing it out. Shake up the look with your fingertips. Having lots of product in the hair helps keep the texture appear winded.