Category Archives: Blog

Image Expert Erika Chloe Gets a Color Makeover by Keith Bocklet

Keith Bocklet, one of our salon’s beloved top colorists, gave a personal stylist (and Butterfly regular) a hair transformation, motivating us not to fear changing it up every once in a while through their makeover experience – no matter how fashionable we already are!


Being the CEO of
My Image Expert – an image and fashion consulting firm with offices in most US cities – I am constantly helping people change and upgrade their personal and professional image. Every week, I probably average about 3 makeovers which includes a change of hair color and style. It was time for me to orchestrate my own personal makeover and Butterfly helped me achieve my look! After being a blonde for seven years, I noticed that the texture of my hair was becoming very dry and brittle. Maintaining the roots every 3 months was not an issue but I started to wonder what my natural hair color actually looked like. When I arrived at Butterfly to see Keith, I brought a photo to show him exactly what I wanted to do with my color. It was a drastic change that I was more than ready to embrace. Keith has been my colorist for the past 3 years so when I showed him the photo, he was a bit shocked. He explained a few things and after some deliberation, he came up with a plan of attack. Several hours later, I was a brunette/honey blonde. Keith did such an amazing job implementing my look and took his time to focus on all the details. It was such a big change for me and I was a little nervous but I could not have been any happier with the results.

– Erika Chloe, Personal Stylist / My Image Expert CEO


” Erika was determined about a dramatic change. At first, I was reluctant and wanted to just add lowlights to bring more dimension and depth to her blonde hue. I was concerned for the integrity of her hair, so I explained the commitment this change would require as far as “living with it,” if she didn’t love the new look. If Erika ended up unhappy, we would have to gradually work back to her blonde. However, the disappointed gaze staring back at me after I shared the safe idea motivated me to rethink my course of action. Undeterred, off we went… I kept it simple. I used LUO color by L’Oreal Professional in shade numbers 5 and 5.3 with 15 volume on her roots. After, I added added LUO 6.3 with 10 volume to the remaining root formula and painted dimension through her ends. After shampooing with Kérastase Bain Chroma Captive – a sulfate-free protective shampoo for color-treated hair – we dried the hair and added a few balayage highlights to the front. Erika felt we nailed it and her excited reaction to the new look made me so glad we went for it after all! Creating a natural-looking, deeper blonde color proved change a good thing – and that’s exactly what this image consultant orders! ”

– Keith Bocklet, Butterfly Studio Senior Colorist