Celebrating 50+ years of leading the industry of luxury haircare, Kérastase announced that they would be bringing on the one and only Kate Moss as their new muse. The latest venture to join these two iconic forces is a televised commercial running overseas, posted on YouTube earlier this week by the brand’s UK extension. This advertisement is “kind of a big deal” because a TV campaign is actually a first for Kérastase! In the video, the gorgeous Kate is flaunting the styling benefits of Elixir Ultime – a versatile beautifying oil that also doubles as an essential treatment for shiny, healthy hair – and her supermodel mane looks as spectacular as gold. We know the product as one of Butterfly’s best-sellers, and the video also points out that the “hairdresser’s icon” was voted “#1 Hair Oil” in the UK. Kate is totally the perfect face to redefine the line, and we wouldn’t mind seeing more eye candy from the two K’s of beauty. Perhaps we will soon see the duo team up for a stunning hair ad in the states, too?